Globalisation culturelle alternative : de l’Asie de l’Est à l’Europe

[Plenary session 1] When West meets East (and vice-versa)

Chair: Sylvie Octobre & Vincenzo Cicchelli

Encounters with Western Media Theory: Korean Wave’s Perspectives - Dal Yong Jin (Canada) [Online]

On the alternativeness of East Asian media culture - Koichi Iwabuchi (Japan) [Online]

From Japanism to JapanHellenism: what makes the East desirable - Michael Lucken (France)

The soft power of hard cash : China and the (re)making of American popular culture - Lane Crothers (USA)

[Workshop 1] Hybridity and Glocalization

Chair: Lane Crothers

› Glocalism and hybridity of Hallyu's decodification in Romania - 14:00-14:30 (30min)

› Staging globalised Japan in the UK: “Visiting” the Land of the Rising Sun through the Hyper Japan Festival - 14:30-15:00 (30min)

› The Hallyu and K-pop fandom in France: An International Phenomenological Study of Transnational Locality - 15:00-15:30 (30min)

[Workshop 2] Power of Love

Chair: Juhyun Lee

› Fandom makes the world go round: Institutional grassroots of Hallyu fan-entrepreneurship in Israel - 16:00-16:30 (30min)

› Hallyu by Proxy: The Reception of Turkish Remakes of Korean Dramas in Bulgaria - 16:30-17:00 (30min)

› The Glocalization of K-Pop for self-empowerment: East meets West in Manchester and Philadelphia - 17:00-17:30 (30min)

› V Live Therapy – Emotional Support and Fannish Practices in Digital Hallyu - 17:30-18:00 (30min)

Program