Globalisation culturelle alternative : de l’Asie de l’Est à l’Europe

[Plenary Session 2] Varieties of Soft Power

Chair : Peggy Levitt

‘Cool Japan’ Policy—Missed Opportunity or Illusion? - Nobuko Kawashima (Japan)

How to Foster Soft Power: Going Beyond Nye - Jimmyn Parc (Malaysia)

Cultural policy and the making of a cultural market economy in South Korea - Hye-Kyung Lee (UK)

China's Image Building in the 21st Century - Xiaoling Zhang (China)

[Workshop 3] Competing globalization

Chair: Nissim Otmazgin

› Defining 'K' while Korean wave has taken over the world - 14:00-14:30 (30min)

› Development policies for creative and cultural industry, How to support or hinder the development of the CCI - 14:30-15:00 (30min)

› L'influence cultuelle de la Chine face au modèle libéral : questions de discours et de réception - 15:00-15:30 (30min)

› Le soft power chinois à l'heure des Nouvelles Routes de la Soie - 15:30-16:00 (30min)

[Workshop 4] Displaying softpower

Chair: Marco Pellitteri

› « La stratégie cinématographique de la Chine dans le cadre de la politique de renforcement de son soft power ». - Caleb MOISE, Centre Maurice Hauriou 16:30-17:00 (30min)

› K-drama apprenticeship. Soft power and foreign women as political agents - 17:00-17:30 (30min)

› Le Softpower dans les cinémas d'Asie Orientale - 17:30-18:00 (30min)

› The aftermath of the Korean Wave: K-pop fandom(s) facing a shift from sub-culture to “mainstream.” - 18:00-18:30 (30min)

Program