Program

Wednesday, December 14, 2022

Time Event  
09:00 - 09:05 [Plenary session 1] When West meets East (and vice-versa) - Chair: Sylvie Octobre & Vincenzo Cicchelli  
09:20 - 10:00 Encounters with Western Media Theory: Korean Wave’s Perspectives - Dal Yong Jin (Canada) [Online]  
10:00 - 10:40 On the alternativeness of East Asian media culture - Koichi Iwabuchi (Japan) [Online]  
10:40 - 11:20 From Japanism to JapanHellenism: what makes the East desirable - Michael Lucken (France)  
11:20 - 12:00 The soft power of hard cash : China and the (re)making of American popular culture - Lane Crothers (USA)  
14:00 - 15:30 [Workshop 1] Hybridity and Glocalization - Chair: Lane Crothers  
14:00 - 14:30 › Glocalism and hybridity of Hallyu's decodification in Romania - Valentina Marinescu - Valentina Marinescu  
14:30 - 15:00 › Staging globalised Japan in the UK: “Visiting” the Land of the Rising Sun through the Hyper Japan Festival - Christopher Hayes - Teesside University  
15:00 - 15:30 › The Hallyu and K-pop fandom in France: An International Phenomenological Study of Transnational Locality - Heiwon WON - Institut de recherches Asiatiques  
16:00 - 18:00 [Workshop 2] Power of Love - Chair: Juhyun Lee  
16:00 - 16:30 › Fandom makes the world go round: Institutional grassroots of Hallyu fan-entrepreneurship in Israel - Irina Lyan - The Hebrew University of Jerusalem, Nissim Otmazgin - The Hebrew University of Jerusalem  
16:30 - 17:00 › Hallyu by Proxy: The Reception of Turkish Remakes of Korean Dramas in Bulgaria - Martin Lukanov - Sofia University “St. KLiment Ohridski”  
17:00 - 17:30 › The Glocalization of K-Pop for self-empowerment: East meets West in Manchester and Philadelphia - Stefanie Ruiz - University of Pennsylvania, Femida Handy (fhandy@upenn.edu) - University of Pennsylvania  
17:30 - 18:00 › V Live Therapy – Emotional Support and Fannish Practices in Digital Hallyu - Julia Trzcińska - University of Wrocław [Poland]  

Thursday, December 15, 2022

Time Event  
09:00 - 09:00 [Plenary Session 2] Varieties of Soft Power - Chair : Peggy Levitt  
09:20 - 10:00 ‘Cool Japan’ Policy—Missed Opportunity or Illusion? - Nobuko Kawashima (Japan)  
10:00 - 10:40 How to Foster Soft Power: Going Beyond Nye - Jimmyn Parc (Malaysia)  
10:40 - 11:20 Cultural policy and the making of a cultural market economy in South Korea - Hye-Kyung Lee (UK)  
11:20 - 12:00 China's Image Building in the 21st Century - Xiaoling Zhang (China)  
14:00 - 16:00 [Workshop 3] Competing globalization - Chair: Nissim Otmazgin  
14:00 - 14:30 › Defining 'K' while Korean wave has taken over the world - Eunbyul Lee - Hankuk University of Foreign Studies  
14:30 - 15:00 › Development policies for creative and cultural industry, How to support or hinder the development of the CCI - Gajzágó Éva - Éva Gajzágó, PhD.  
15:00 - 15:30 › L'influence cultuelle de la Chine face au modèle libéral : questions de discours et de réception - Olivier Arifon - Université catholique de Lille  
15:30 - 16:00 › Le soft power chinois à l'heure des Nouvelles Routes de la Soie - Nashidil ROUIAI - Passages  
16:30 - 18:30 [Workshop 4] Displaying softpower - Chair: Marco Pellitteri  
16:30 - 17:00 › « La stratégie cinématographique de la Chine dans le cadre de la politique de renforcement de son soft power ». - Caleb MOISE, Centre Maurice Hauriou  
17:00 - 17:30 › K-drama apprenticeship. Soft power and foreign women as political agents - Ana Maria Luca - Università degli Studi di Perugia  
17:30 - 18:00 › Le Softpower dans les cinémas d'Asie Orientale - Frédéric Monvoisin - IRCAV - Institut de Recherche sur le Cinéma et lÁudiovisuel - EA 185, Sciences Po Saint Germain en Laye  
18:00 - 18:30 › The aftermath of the Korean Wave: K-pop fandom(s) facing a shift from sub-culture to “mainstream.” - Mathieu Berbiguier - University of California, Los Angeles  

Friday, December 16, 2022

Time Event  
09:00 - 09:00 [Plenary Session 3] Towards Alternative Globalizations? - Chair: Jimmyn Parc  
09:20 - 10:00 The Power of Small Things: Japanese Kawaii as Global Affective Force - Christine Yano (USA) [Online]  
10:00 - 10:40 Hallyu and Female Universalism - Wonho Jang (South Korea) [Online]  
10:40 - 11:20 Studying Culture in Motion: Lessons from South Korea's art, literary, and academic worlds - Peggy Levitt (USA)  
11:20 - 12:00 Ceci n’est pas du soft power. On the booming, reception, and perception of East Asian creative output in Europe - Marco Pellitteri (China)  
14:00 - 15:30 [Workshop 5] Going global - Chair : Xiaoling Zhang  
14:00 - 14:30 › Is Hallyu Mainstream in Europe? A “Trivialité” Analysis of the Hallyu Phenomenon - Julie Escurignan - University of Roehampton, United Kingdom, Assistant Professor  
14:30 - 15:00 › Narrating Chineseness through comics and animation: A focus on the Italian context - Caschera Martina - University of Bergamo  
15:00 - 15:30 › The political rhetoric of Korean pop culture: Hallyu as a policy-making metaphorical tool - DONGJOON LEE - Changwon national University  
16:00 - 17:30 [Workshop 6] Work of intermediaries - Chair: Mathieu Berbiguier  
16:00 - 16:30 › Festivals and the State: From the Legitimation to the Commercialization of South Korean Cinema in the Global Space, 1988-2020 - Eunyoung WON - WON Eunyoung  
16:30 - 17:00 › Globalisation du manga et appropriations du Japon en France : enquête sur le rôle des amateurs et la transmission entre générations - Olivier Vanhée - Centre Max Weber, ENS de Lyon/Université Lyon 2  
17:00 - 17:30 › Reimagining Global Film From East Asian Festival Co-Production - Cindy Wong - City University of New York, College of Staten Island, Gary McDonogh - Bryn Mawr College  
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